College of Business and Digital Innovation
Bachelor of Science in Marketing
Program Overview
Create the Next Viral Brand
Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing
Program Outcomes
- Learn about modern competitive strategies, development processes, consumer research and distribution channels
- Explore advertising and international marketing
- Gain real-world experience through a supervised practicum or internship
- Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
- Create Google AdWords campaigns for real clients
- Be part of our AACSB-accredited Pompea College of Business, a distinction placing us among the top six percent of business schools worldwide
- Have the option to study in the Fast Track Program, which allows you to complete your B.S. in three years or your B.S. and MBA in four years (3 + 1)
- Participate in the University’s chapter of the American Marketing Association, which draws industry leaders to campus and provides extensive opportunities for networking
Selected Program Courses
Core courses include:
- Negotiation and Sales
- Social Media Marketing
- Marketing Research in Global Environment
- Digital Marketing
View the entire curriculum and program outcomes in our Academic Catalog.
Career Opportunities with a Bachelor’s Degree in Marketing
Marketing Specialists and Market Research Analysts
6.7% Growth 2024-2034
Advertising Managers
Flat Growth 2024-2034
Marketing Managers
6.6% Growth 2024-2034
Our Pompea College of Business is Among the Top 6 Percent Worldwide
Our Pompea College of Business has been accredited by The Association to Advance Collegiate Schools of Business (AACSB) since 2015, and in 2020 that accreditation was renewed through the 2024-2025 academic year. AACSB accreditation means that our Pompea College of Business has passed a rigorous set of standards. The faculty, students, programs, and research have been closely examined and judged to be of exceptionally high standards. AACSB accreditation means our Pompea College of Business has proven to be among the best in business education anywhere in the world. This quality is recognized across the globe by top employers, other universities, and recruiters. Graduates from AACSB-accredited schools are recognized and generally receive higher, more competitive salaries.
Learn from professors who are dedicated to your success.
Meet Our Faculty
Our faculty are leaders and innovators in their fields, bringing both deep professional experience and academic rigor to the classroom.