College of Business and Digital Innovation
Bachelor of Science in Sport Management
Program Overview
Have a passion for sports? Unite your love for the game with a pioneering, business-focused sports management program – the first to be licensed and accredited by the state of Connecticut – and among the first in North America to be accredited by the Sports Management Program Review Council (SMPRC).
With a degree in sport management, you will combine your study off the field with hands-on experience and business training in all facets of modern sports.
What can you do with a sports management degree?
- Gain the business training you need to contribute your knowledge, creativity and strategic leadership to the industry
- Learn in an AACSB-accredited and SMPRC-endorsed program that increases your chances of earning a higher, more competitive salary after graduation
- Prepar detailed marketing plans, sponsorship proposals, and event execution plans
- Gain business development, negotiation, and communication skills
- Develop live and digital media content and digital storytelling skills
- Benefit from mentorship, internship, and job shadowing programs that connect students with sports industry professionals
- Take advantage of guest speakers, facility tours, and volunteer opportunities that bring the real world to the learning experience
Program Courses
Core courses include:
- Revenue Generation in Sport
- Digital Communication and Public Relations in Sport
- Modern Media Business and Stakeholder Relations in Sport
- Front Office Operations in Professional Sports
- Sport Sponsorship Strategy and Sales
View the entire curriculum and program outcomes in our Academic Catalog.
Our Pompea College of Business is Among the Top 6 Percent Worldwide
Our Pompea College of Business has been accredited by The Association to Advance Collegiate Schools of Business (AACSB) since 2015, and in 2020 that accreditation was renewed through the 2024-2025 academic year. AACSB accreditation means that our Pompea College of Business has passed a rigorous set of standards. The faculty, students, programs, and research have been closely examined and judged to be of exceptionally high standards. AACSB accreditation means our Pompea College of Business has proven to be among the best in business education anywhere in the world. This quality is recognized across the globe by top employers, other universities, and recruiters. Graduates from AACSB-accredited schools are recognized and generally receive higher, more competitive salaries.
Scoring a Global Career in Sports Management
For Kelly Quigley ’18, her career path has been a whirlwind of opportunities, from small, nonprofit sports organizations to leadership roles at the professional level. Even in her current position as head of international partnerships for the Swansea City Football Club in Wales, part of English football’s Championship League, her connection to her alma mater remains strong. Kelly says her professional journey really began during her senior year. “I was working alongside the director of athletics for compliance at Yale, with her overall scope and day-to-day tasking, including managing relationships with all the teams,” Kelly recalls.
Learn from professors who are dedicated to your success.
Meet Our Faculty
Our faculty are leaders and innovators in their fields, bringing both deep professional experience and academic rigor to the classroom.